Importance of Customer Service: While growing a digital business, navigating high ROAS and low CAC metrics are key, the role of the age-old customer service is pivotal. Beyond just acquiring customers, retaining them and ensuring their satisfaction is crucial. Positive customer experiences lead to brand loyalty, positive reviews, and word-of-mouth referrals. Social media and online reviews have given customers a powerful platform to share their experiences, making exceptional customer service an even more important aspect of your brand's reputation.

Informed Decision-Making through Data: Success is more probable when decisions are supported by data. Before formulating strategies, optimizing campaigns, or allocating resources, it is essential to analyze data. The practice of data-driven decision-making facilitates continuous improvement, and these metrics are easily trackable and measurable for ongoing assessment.

Testing is Necessary - Personal Preferences are Immaterial: The notion that my personal preferences don't always align with what the audience prefers was a crucial lesson. A successful digital marketing strategy is rooted in understanding the target audience and catering to their needs and preferences. A/B testing and other forms of experimentation allow you to objectively assess what resonates with your audience, even if it differs from your personal preferences. It underscores the importance of being customer-centric rather than relying solely on subjective opinions.

As I continue to learn, navigate and grow the Dukhni brand, these key learnings serve me as guiding principles. As we move forward, these will remain integral and ensure the ongoing success and relevance of Dukhni in the market.